Master of Business Administration

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Introduction

The Department of Management Studies started its quest for excellence in 2007 when it started the 2-year full-time MBA program affiliated to Anna University. Apart from the core curriculum prescribed by the university, the GCT MBA offers a variety of value-added programs that are aimed at helping students align with the changing needs of industry and make informed career choices. The structure is designed to give the students the best of industry and academic exposure and ensure that they become future leaders in their areas of expertise. The specializations offered include Finance, Human Resources, Marketing, Business Analytics and operations dependent on minimum cohort size as decided by the Institution.

Scope of the Department

  • The GCT MBA program aims at helping students to:

  • Appreciate the importance of ethical, value-based leadership in business

  • Develop a wholesome understanding of management theories and practices

  • Understand and apply the skills necessary to work in multi-faceted teams

  • Grow into responsible professionals, while fulfilling their social duties

Career Opportunities

The graduates from this department have become professional managers and are employed in Top MNC companies. They have become successful Managers in the leading MNC top companies such as ICICI Prudential Life Insurance, Bangalore Bio Innovation Centre, Muthoot Fincorp limited, Zeus energy, BLS International etc. The department has signed MOUs with various leading organizations.

To improve Teaching-Learning Process

The department offers continuous learning through various FDP, STTP, Conferences, Seminars, Guest lectures and workshop in order to lay a strong foundation in academic.

PROGRAMS OFFERED:

M.B.A – Master of Business Administration – 2 Years
Specialization: Finance, Human resource, Marketing, Operations & Business Analytics

Vision

Empowering as a centre of excellence to develop harbingers of brilliance in administration, Research and Entrepreneurship with universal competency through high quality value based enhancement in management studies.

Mission

  • To inculcate managerial and entrepreneurial skills with a zeal to attain excellence in business administration.
  • To provide conducive learning environment rendering the best experience on learning Business strategy.
  • To create a feasible platform for Industry-Institute Interaction, collaborative initiatives, research, etc., to facilitate teaching and learning community in contributing towards the successful career.
  • To develop students into a new generation of leaders with ethical concern.

Program Educational Objectives (PEO’S)


  • PEO-1: To have a thorough understanding of the core aspects of the Business.
  • PEO-2: To prepare them to have a holistic approach towards management functions.
  • PEO-3: To inspire and make them practice ethical standards in business.

PROGRAMME OUTCOMES (POs)


After completion of the course, the MBA graduates will be able to

  • PO1: Ability to apply the business acumen gained in practice.
  • PO2: Ability to understand and solve managerial issues.
  • PO3: Ability to communicate and negotiate effectively, to achieve organizational and individual goals.
  • PO4: Ability to understand one’s own ability to set achievable targets and complete them.
  • PO5: Ability to fulfill social outreach.
  • PO6: Ability to take up challenging assignments.

PROGRAMME SPECIFIC OUTCOMES (PSOs)

The students of MBA will

  • PSO 1: Be expert in profession, higher education, research and entrepreneurship.
  • PSO 2: Demonstrate ethical values, effective communication and team skills in their profession and adapt to current trends through lifelong learning.

FACULTY NAME LIST

S.No Name of the Faculty Qualification Designation
1 Mrs. T. Gomathi MBA, M.Phil HoD/MBA
2 Dr. N. R. Padma MBA, PhD Professor
3 Dr. T. N. Seenivasan MBA, PhD Associate Professor
4 Dr. S. Lavakumar MBA, PhD Assistant Professor
5 Dr. K. Thiruganasambandan MBA, PhD Assistant Professor
6 Ms. P. Divya MBA Assistant Professor
7 Mr. G. Rajkumar MBA Assistant Professor
8 Mrs. G. Surya MBA Assistant Professor
9 Mr. G. Suresh MBA Assistant Professor
10 Mr. J. Maniprasanth MBA Assistant Professor
11 Mrs. P. Meenaloshini MBA Assistant Professor
12 Mrs. P. Kamali MBA Assistant Professor

Board of Studies (BoS) – Members Details

S.No Category Members
1 Chairperson (1 Member)
Head of the Department concerned
Mrs. T. Gomathi
Head of the Department
2 All Faculties
Faculty members of the Department
Faculty Members of the Department
3 Subject Experts (2 Members)
From outside the parent University
Nominated by the Academic Council
Dr. G. E. Barkavi
Associate Professor, Kalasalingam Business School, Viruthunagar
Cell: 7708169338
Email: barkavi.phd2012@gmail.com

Dr. M. Kotteeswaran
Associate Professor, SMS, Vels Institute of Science, Technology and Advanced Studies, Chennai
Cell: 9445671162
Email: saikottee@gmail.com
4 University Nominee (1 Member)
Nominated by the Vice-Chancellor
Dr. P. Vikraman
Associate Professor, Department of MBA
Anna University Regional Campus, Coimbatore
Cell: 8778063690
Email: dr.p.vikkraman@gmail.com
5 Representative from industry/corporate sector/allied areas (1 Member)
Nominated by the Principal
Mrs. R. Janeshappriya
HR Executive, GreenTech MegaWatt Pvt Ltd, Coimbatore
Cell: 9566510934
Email: jpriya@greentechmw.com
6 College Alumni (1 Member)
Nominated by the Principal
Mr. J. Maniprasanth
HR, Finance Consultant, MSP Consultancy, Namakkal - 637018
Cell: 9965286473
Email: maniprasanth1991@gmail.com
7 Experts (1 Industrial Expert + 1 Academic Expert)
Outside the Autonomous College, whenever special courses of studies are to be formulated
Nominated by the Principal
Mr. P. Kannan
Admin Manager, Kolors Health Care Pvt Ltd, Chennai
Cell: 9585267218
Email: p.kannan1807@gmail.com

Dr. S. C. Vetrivel
Associate Professor, MBA, Kongu Engineering College, Erode – 638 316
Cell: 9442211999
Email: scvetrivel@gmail.com

Laboratory Facility

1

Data Analysis and Business Modeling Laboratory

Research and Development

Description Count
Book Publication 4
Journal 16
Patent 1

MoU Signed

S.NO Name of the institution/ industry/ corporate house Month and Year of signing MoU Duration
1 KRV Event Management & Photography Salem Jun - 2023 3 Years
2 VisvelFort Marketing Pvt. Ltd Madurai Apr - 2024 3 Years

PLACEMENT RECORDS

S.No Batch Total Strength Placed Students Count Percentage
1 2021-2022 16 9 54%
2 2022-2023 53 32 61%
3 2023-2024 82 51 62%

Alumini Details(Distinguished Placed Students)

S.No Batch Name Designation Company Name
1 2021-2022 P. Nivetha HR Recruiter Zencorp Techno Solutions
2 2021-2022 J. Manova Unit Manager ICICI Prudential Life Insurance
3 2022-2023 S. Gayathri Associate - Accounts and HR Bangalore Bio Innovation Centre
4 2022-2023 V. Meenashi Devi Junior Internal Auditor Muthoot Fincorp Limited
5 2023-2024 N. Chinrasu Project Manager Zeus Energy
6 2023-2024 K. Sanjay Audit Executive BLS International

Alumini Details(Entrepreneurs)

S.No Name of the Student Company Name
1 PRAKASH P WAAFE ARROW
2 DIVYA MANI DIVYA DESSERTS
3 K R VARUN KUMAR K R V EVENT MANAGEMENT & PHOTOGRAPHY

Testimonials

MANOVA

I’m happy to share that I’ve completed my Master of Business Administration – MBA at Gnanamani of Technology! The past two years I have had some of the most rewarding experiences from this program. From learning more about myself as a leader, to getting to apply what I’ve learned through the Innovation program, – I can truly say these experiences have shaped me into a more thoughtful, knowledgeable and well-rounded leader.

MANOVA J, (2023–2024), Department of MBA

NIVEDHA

I wanted to thank you for all of your help with the MBA program. I learned a ton and use a lot of the concepts in everyday life right now. All of the professors I had were fantastic and did a good job of combining theory or book content with real life experiences.

NIVEDHA P (2023–2024), Department of MBA

Professional Societies


Department Activities(Club Activities)

S.No Academic Year Semester Club Name Course/Program Name Duration/Date Student Count
1 2024-2025 ODD Marketing Club GNAN BAZZAR 2 Days
28/10/2024 – 29/10/2024
54
2 2024-2025 ODD HR Club Student Talk Series on Recruiting process in MNC’S 1 Day
20-11-2024
41

Department Activities(2024-2025)

S.No Academic Year Semester Type of the Program Name of the Program Name Date Total Students Participated Whether the program is organized by / Professional Body (Name)/MOU Industry(name)/ /General
1 2024-2025 ODD Workshop Talent Fest 12/08/2024 Second Year MBA Students IIC
2 2024-2025 ODD Guest Lecture E-Commerce & Online Entrepreneurship 30/08/2024 First Year MBA Students IIC
3 2024-2025 ODD Guest Lecture Financial Markets – A Crucial Aspects of Economy 23/09/2024 First Year MBA Students General
4 2024-2025 ODD Guest Lecture Awareness Program on Financial Literacy 25/09/2024 First Year MBA Students General
5 2024-2025 ODD Guest Lecture Motivational Session by Successful Innovators 29/11/2024 First Year MBA Students IIC

Faculty and Students Achievements

S.No Students Activities No. of Students Participated
1 Journals/Conference Published 117
2 Symposium Paper Presentation / Seminar / Workshop / other Events 212
3 Project Presentation 375
4 Implant Training / Internship / Extension Activities 561
5 Value Added Course / Worth Mentioning Achievements 102
6 Prize Winners 46

Department Library

Particulars Numbers
Total No. of Titles 255
Total No. of Volumes 288
Total No. of e-Journals 16
Total No. Printed Journals 3

Industrial Visit

The Second year students of MBA department have under taken Industrial visit to the 'Milma' Kerala Co-operative Milk, Thiruvananthapuram.

Prize Winning Project

First year students of the MBA have completed an Industrial Visit to Traco Cable Company Limited ,Irumpanam, Kochi on 23/03/25.

Prize Winning Project
Prize Winning Project

Curriculum UG

SEMESTER I

BA5101Economic Analysis for Business
BA5102Principles of Management
BA5103Accounting for Management
BA5104Legal Aspects of Business
BA5105Organizational Behavior
BA5106Statistics for Management
BA5107Total Quality Management
BA5111Spoken and Written Communication

SEMESTER II

SEMESTER III

SEMESTER III Professional Elective I Financial Management

SEMESTER III Professional Elective II Marketing Management

SEMESTER III Professional Elective III Human Resource Management

SEMESTER III Professional Elective III Systems Management

SEMESTER VII

SEMESTER VIII

PROFESSIONAL ELECTIVE I

PROFESSIONAL ELECTIVE II

PROFESSIONAL ELECTIVE III

PROFESSIONAL ELECTIVE IV

PROFESSIONAL ELECTIVE V

OPEN ELECTIVE I

OPEN ELECTIVE II

Curriculum PG

SEMESTER I

SEMESTER II

SEMESTER III

SEMESTER IV

ELECTIVE I

ELECTIVE II

ELECTIVE III

ELECTIVE IV

ELECTIVE V

CO PO


Teaching Learning Practice


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Laboratory Facility

1

1. Data Analysis and Business Modeling Laboratory

Projects

S.No Topic Student Name Aim
1 On Path Directing Smart Trolley Using Aot Aarthi.S
Glory.J,Janaki.,
R Kiruthiga.B
The products which are purchased and calculate the bill using RFID
2 E-Smart Army Suit Anitha.S
Ashma.S
Janani.K
Kaviya Sree.M
aims for relaible health monitoring and as well as a position of tracking of soldier
3 Weakly Supervised Framework For Interpretable Diabetic Retinopathy Detection On Retinal Images Dharani.A
Dhivya.P
Gobika.T
aims for the joint optimization of the instance encoding and the image classification stages
4
5 (Quick Response)Indoor And Outdoor System Navigation For Virtually Impaired People Brindha.A
Elakkiya Devi.P
Gayathri.N
allows visually impaired people to autonomously navigate in an unknown indoor and outdoor environment.
6 On A Low Complexity Data Distribution And Arithmetic Data Transmission For Pipeline Based Architechture Dhanusha.S
Kiruthika.M
Kiruthika.S
Kokilas
proposes modified distributed arithmetic based low complexity multiplier-less CNN architecture design methodology
7 On A Novel Nlms Algorithm For Adaptive Noise Cancellation Adhiyaman.R
Gnanasekaran.M
Gokul Nath.R
Karthikeyan.D
proposes Adaptive noise cancellation (ANC) reduce noise from a noisy speech sound.
8 Antenna For Wireless Applications Althaf.T
Jayasuryan.S.P
Karthi.K
Kishodhars
uses efficient antennas to provide maximum possible matching impedance bandwidth requirements, and stable radiation pattern characteristics.
9 Theft Detection And Prevention Of Power Through Consumer Load Profiling Abiram.M
Deepan Kumar.C
Elangovan.P
Jeeva.D
An automatic control unit is used to inject frequency disturbances in L.V lines, after disconnecting the legal consumers' loads once power theft is detected
10 On Accident Detection And Rescue Process Using Block System Anbarasan.A
Azhagarasan.S
Dhanush.G
James Prakash.S
transmitting the alert message using RF module and within the range of RF module the alert message is received by the moving vehicle.
11 On Home Automation Using Handgesture Ajith.M
Jeevansarathy.R
Kailash.K
Kannan.R
user can swipe through the devices by moving a finger in left or right direction and switch the appliance ON or OFF by moving a finger in an upward or downward direction.
12 War Field Spying Robot With A Night Vision Wireless Camera Android Application Kowsalya S
Laila R
Lavanya R
surveillance of human activities in the war field or border regions in order to reduce infiltrations from the enemy side
13 Ph Measurement Iot System For Precision Agriculture Applications Kumaresan S
Pugazhenthi M
Ramkumarp
Sasikumar S
the design and validation of a pH measurement IoT system for Precision Agriculture applications
14 A Novel Approach For Forest Fire Detection And Seed Sowing In Forest For Afforestation Using Iot Lalan Kumar Mehta
Mohammed Bahrudeen A
Preamkumar P
Ranjith Kumar S
The phenomenon of vegetation shift from conifer forest to ericaceous heath by extending the argument of ecosystem-level
15 Watermarking Based Credit Card Purchase Knowledge Hidden System Lavanya S
Nishat
Prabhavathit
Punithas
process of protection in cyber space called cyber watermarking particularly focusing on theft of information (identity & credit card theft).
16 Low Power Sdr Design In Fpga For Communication • Logeshwari P, Meenap, Menakab software-defined radio (SDR) model for inter satellite communications (ISCs) and its implementation on a field-programmable gate array (FPGA).
17 A Novel Methodology To Monitoring Soil,Water,Temperature,Humidity&Drip Irrigation System By Using Wireless Sensor Network Malathi J
Nandhini S
Sandhiya M
provide a robust wireless signal that is extremely reliable over long distances and in complex, obstructed conditions.
18 UAV Security System Against Women Harasement Monisha V
Malini M
Meenakumari C
Ramya K
development of an UAV based security system that responds to a request from a wearable gadget by a user probably a woman who faces a possible threat.
19 Implementation Of Low Power Wallace Tree Architeture Based Multipliers Manojaypriya P
Priyadharshini M S
Sandhiya B
a modified full adder using multiplexer is proposed to achieve low power consumption of multiplier
20 E-Smart Voting System With Secure Data Identification Using Cryptography Matheswaran S
Sakthivel A
Santhosh S
Selvakumar G
Smart Voting System successfully allows people to vote using smart phones thus reduces the queues piled up at polling booth.
21 Child Rescue System Against Open Bore Well At Agricultural Fields In India Mohan G
Mowlieswaran R
Naveenprasath D
Premkumar R
the IR signal, placed two inches diametrically under the ground surface of bore-well, breaks due to any obstructing object, a buzzer starts sounding as an alert
22 Iot Based Environment Monitoring System Using Machine Learning Muniyarasan M
Murugan S
Prabhu R
Sanjay B
- monitor device data to predict maintenance issues, and monitor sensors to predict and react to environmental conditions
23 Implementation Of Multipurpose Agricultural Robot Vehicle For Crop & Soil Monitoring Using Smart Phone Muthuraja R
Sasi Sakshena K
Seenuvasanm Seyon Lenin
Tamizhan S
robots are hands-free and fast data input operations. In the field of agricultural autonomous vehicle, a concept is been developed to investigate if multiple small autonomous machine could be more efficient than traditional large tractors and human forces
24 Virtual Brain Using Human Centric Computing Nandhini V
Nilofer S
Nivedha G
Sangeetha S
BCI is as a nonmuscular communication channel that attempts to reestablish the interaction between an individual and his/her environment.
25 Automatic Glucose Injection For Handicapped And Elder Person Using Iot Nehru Dhas V
Prakash C
Prakash Kumar D
Seenivasan M
the treatment target and treatment options in elderly individuals, the functional capacity of the individual, comorbid diseases and treatment compliance should be evaluated together.
26 Titled Smart Vehicle Monitoring And Pollution Control Using Iot Nikmal A
Pavithra T
Praveena E
Punitha P J
Smart Vehicle Monitoring System (SVMS) for early detection of accidents and also to prevent thefts. SVMS uses IoT technology to monitor the vehicle continuously and also to access and control remotely.
27 Intelligent Traffic Management For Vehicles To Monitor Air And Noise Pollution Using Iot Preethika D
Priyadharshini R
Sandhiya A
Santhiya V
no
28 Surface Crack Monitoring Using Rfid Antenna Shalini T
Shoba S
Sowntharya R
Thamizharasi D
monitoring air quality and also reducing air pollution occurring due to vehicles when stopping on Traffic Signal
29 Atm Authentication System Using Multiple Input System Sinduja C
Swetha K
Vijayalakshmi P
system has no risk overhead in managing multiple account transactions and achieves high security as compare to the traditional ATM system.
30 Fabrication Of Wastes Using Smart Dustbin Siva Kumar A
Vengadesand
Vijaybharathin
Lokeswaran K
implements a smart dustbin which is a cheap, easy to use solution for a segregation system at households, so that it can be sent directly for processing
31 Smart Helmet Using Error Detection(Es) Sivakumar C
Ganapathy R
Tamilarasan M
Udhayaraja E
smart helmet system using cloud and GPS technology for accident detection and location tracking, GSM is used to send a notification message of accident location to the concerned people
32 An Elevated Speed And Squat Power Approximate Multiplier Using Finfet Technology Sountharya M
Sripriya
Dharshini G
Sujitha V
Vinitha R
four- enter multiplier is designed and simulated in 32 nm era the usage of FinFET technology. The result imply that the proposed technique offer improvement in term of strength consumption and delay over MOSFET
33 Efficient License Plate Detection By Cnn Algorithm And Smarter Theft Validation Through Iot Thenmozhi M
Uma M
Vinothini K
Yamuna P
four-layered CNN architecture that has been used as the recognition method. This is achieved by validating the best parameters of the enhanced Stochastic Diagonal Levenberg Marquardt (SDLM) learning algorithm and network size of CNN
34 Gsm Based Women’s Safety Device Umasankar K
Velmurugan K
Souravsibi V
device is to act as an emergency device for women who are in potential danger of being attacked.
35 Iot Based Controlled Wheel Chair Platform For Physically Disabled Persons Vigneshwaran
Srinaveenkumar
Vinothd
Sarankumar
the smart Wheelchair to make the life easier for physically challenged person,the voice-controlled smart Wheelchair comes with enhanced features, like electric powered, voice control, line follower with the obstacle avoidance etc.

LIBRARY DETAILS

Department Library

S.No. Category Cumulative acquisition as on date
1 No of book titles 255
2 No of book volumes 288
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